The Nike Chosen Tour
December 15th - 18th, 2011
On June 3rd, 2011, Nike launched "The Chosen", a new global "Just Do It" campaign with the intention of having amateur athletes competing in the same sports as professionals from "The Chosen" movie.
As a part of this campaign, the first ever "The Chosen Tour" was created for amateur snowboarders, with the tour's first stop in Breckenridge, CO. The tour was integrated into the Mountain Dew Tour for professional snowboarders, and also in the 50th anniversary celebrations for the Breckenridge Ski Resort.
The task was to create something not seen before that people would remember, so in a joint collaboration, the idea of part of the rail jam being made from ice was born. The entire backdrop of the rail jam was made from ice that had been branded, and was available for the amateur snowboarders to throw their tricks over.
Alongside the ice for the rail jam, there were ice sculptures featuring the new range of Nike snowboard boots frozen into ice, and other ice sculptures around the town of Breckenridge with both the Nike and Breckenridge Ski Resort logos.