Acura Experience at Sundance Film Festival
January 19th - 29th, 2017
A true highlight of the 2017 Sundance Film Festival in Park City Utah was our life size creation of the new Acura NSX. Made from almost one hundred 300LB blocks of crystal clear ice and weighing 18,000 lbs.
Acura approached us and asked if this concept was possible. They wanted to launch their new super car in a spectacular way and we excepted the challenge. We sculpted it right on Main Street where visitors from around the globe took photographs and shared it on social media. This was a tremendous marketing success.